Tag Archives: #KeepItSimple

Communication Doesn’t Have to Be Difficult

Don't make communicating more difficult than it has to be. Focus on the simple questions and simple answers, then build from there. Communication clarity is really hard in the 21st century… a mantra I have recited over and over in this space. It’s hard because of the noise, the competition for mind share, and shrinking attentions spans. But often the best way to combat difficulty and noise is to focus on the most simple, basic elements of what you are trying to achieve. You are competing for clients’ mind share and attention span? It’s complicated out there in the world today? Lots of things to talk about? All of the above?

The best way to compete in a loud, busy, complicated business space is to try NOT to be loud, busy and complicated. In fact, the best way to compete in a loud, busy, complicated space is to present something that is calm, thoughtful, with easily-understood value. Make it easy for your customers to understand what you do for them… why you are valuable for them… how you will save them time, or build their bottom line, or make them better at something that is important to them.

We spend a lot of time talking to people in lots of organizations… smart people… thoughtful, diligent people. And we are always amazed how many people make their communication harder than it has to be.

Clear, simple, valuable communication starts with your preparation. And in your preparation, the more clear and simple the questions you ask yourself are, the more likely you’ll create communications that are clear and simple. Questions like:

So what do we want to be known for? 

What do we want people to hear and remember about us?

What do you customers want most from us?

What do our customers need from us?

Questions like these, and others, are at the heart of great business communication preparation. And anything that drifts beyond your answers to these questions should be cut away. Get rid of it. It will only clutter things up.

Keep it simple. Ask yourself simple questions. Limit yourself to simple answers. And then build around that.

Don’t make it harder than it has to be.

Have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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Want Stronger Communication? Eliminate Weak Language

This past weekend, I was at the breakfast table sharing coffee with my wife, and our seven-year old son. While we were sitting there, he asked me lots of questions (as always) about whatever was inside his head. Today, it was plants and how they grow. And I said something like, “All living things keep growing, all… Continue Reading

How to Communicate at the Highest Level

In December, we shared a blog post about the importance of mapping your progress as a communicator. In short, the only way to REALLY be sure you’re improving as a communicator is to have some way to measure that improvement. When we work with clients at The Latimer Group, we use a three-stage rubric of… Continue Reading

Presentation Tips: Organize Your Details

Several of my coaching conversations have been focused on the same thing of late… when I am speaking to my boss, how do I stay out of the weeds? I get stuck in the deep detail, and he/she gets frustrated with me. Sound familiar? “Too much detail” is a constant issue in the 21st century… Continue Reading

Mapping Your Communication Progress

Our work at The Latimer Group is all about helping our clients build strong and powerful communication skills. And to do that effectively, we have to be able to help them assess two things: current strengths and weaknesses, AND a path towards improvement. One without the other just isn’t that helpful. Skill development, in any… Continue Reading

How to Gain Mindshare in 2017

It’s hard to get people to pay attention any more. A lot of people believe that attention spans are shrinking. But regardless whether they are or not, here is an undeniable fact: there is exponentially more competition for mindshare and attention than ever before. So the net effect is the same — because there is… Continue Reading

The Most Important Word to Remember for Great Communication

My colleagues and I always talk about the five ingredients for great communication. And those five things are as follows: Clarity, brevity, context, impact and value. Now, as you think about the last line I just wrote above, which word do you think is most important? Clarity, brevity, context, impact and value. Which of those… Continue Reading

4 Easy Steps to Leading a Great Conference Call

A 2004 survey from Raindance Communications looked at the issue of multitasking. And for those of you who regularly lead conference calls (like me), brace yourselves… the numbers ain’t pretty. These stats are a little dated but still eye-opening. According to this survey: 90% of people surveyed said they multitask while on conference calls; 70% reported doing other,… Continue Reading

Healthy Meetings for a Healthier Business

How often do you sit in meetings and think to yourself “wow… this is a colossal waste of time“? My guess is your answer is some version of “far too often.” The next time you are feeling that way, do some quick back-of-the-envelope calculations. Make an estimate of what you get paid by the hour.… Continue Reading

Expand Your World View, and Understand Your Colleagues

My family and I recently returned from a short trip to Mexico. We have visited family there several times with our son over the last six years, and this was the first plane trip for our infant daughter. Traveling with young kids can be a real challenge, no matter how hard you try to organize… Continue Reading

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Email: info@thelatimergroup.com