Tag Archives: goals

To Be More Persuasive, Look Beyond the Façade

To be more persuasive, look beyond the facade of your audience. Open doors to find out more about their goals and motivations, and persuade more effectively

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group.

The city of Lyon, France may be best known as the gastronomic epicenter of world; with phenomenal chefs and outstanding restaurants, people travel the globe to sample the rich Lyonnaise food. While I was there last week to teach Executive Communication Skills to a diverse group of international leaders, I discovered another secret in Lyon.

In the old village, nestled between shops, behind grand wooden doors, are entrances to a network of Traboules. In the 18th century, Lyon was bustling with the silk industry. Traboules, from the Latin “To Cross”, are covered passages that allowed merchants to travel throughout the city without emerging outdoors. Behind the enormous doors are narrow, often dark walkways that connect buildings and allowed the delicate silk to be transported without damage from the elements.

The secret walkways behind the building façades exposed a whole new perspective on the city. Yes, Lyon has fabulous food — it also has a rich history to discover behind the facades of the ancient gothic architecture.  By opening the heavy doors and walking into the Traboules, we could imagine the city as it was thousands of years ago.

What’s behind the façade? As you prepare for your next communication, think about your audience. What do you know about them? What are the priorities of the group? What is important to the individuals who will be in the room? And then, look beyond the façade. Begin to ask questions and think more about individual goals and priorities. What motivates these people? What inspires them? What will help them make decisions? As you strive to be the best, most persuasive communicator you can be, think about the Traboules. If we didn’t open the doors, we would never have discovered the secrets of the city. Look beyond the façade.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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How to Align a Successful Team: Step 2

Last week, we wrote about the first step in aligning a successful team: Have a goal. Without a clear goal or mission, then the team will have no purpose, no idea where it is going. Sounds obvious, right? Sure it does. But in our experience, this seemingly obvious step gets missed all the time. There… Continue Reading

Parenting, Professionalism, Principles, and Personal Accountability

(Note: This post was originally published in June of 2016, but as many people are setting new goals for a new year, we thought it was worth revisiting. Enjoy!) My wife and I were recently organizing a box of keepsakes we have been collecting over the last few years. Birth announcements, first report cards, self… Continue Reading

Controlling The Voice Inside Your Head, Part 2

We recently wrote about that voice of insecurity that comes into our heads when we are experiencing self doubt. We all know that voice. Some of us hear it more often than others, but we have all heard it… the voice that says you aren’t good enough, you aren’t ready, you are going to under-perform.… Continue Reading

Controlling The Voice Inside Your Head

Note: We recently added to this post an audio version, as the latest installment of our Soundwaves podcast. Listen via the audio player at the bottom of this post, and be sure to check out the entire library of Soundwaves episodes available on iTunes, or via your favorite podcast player. There is this voice inside… Continue Reading

Great Communication as PART of Your Brand

In all of our workshops, we always ask participants their goals for the session. We get lots of great answers to that query. The participants in our workshops almost always come with ambitious and lofty goals. And one theme we frequently hear is that the people we work with want to have great communication skills… Continue Reading

What Are They Saying About You When You Leave the Room?

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group. That’s the question we posed in a two-day personal branding workshop we taught last week. Everyone has a personal brand, whether they acknowledge it or not. At The Latimer Group we describe personal brand as Fingerprints. Everyone leaves an impression on the… Continue Reading

For Better Team Alignment, Don’t Forget This Critical Step

In an earlier post, we talked about the first critical step towards creating a well-aligned, motivated and productive team. You must have a clear direction, mission or goal for that team to be aligned around, before you have any hope of having an aligned team. What’s the second critical step? Well, at the risk of… Continue Reading

Be Specific About the Tasks You Need to Succeed

As some of you may already know, I spent several years training for the 2000 US Olympic Sailing Team that competed in Sydney, Australia. My teammates and I eventually finished 2nd at the Trials and failed to qualify for the team. But it was a life-changing process that I still value today, nearly 20 years… Continue Reading

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