Tag Archives: #BePrepared

Communication Doesn’t Have to Be Difficult

Don't make communicating more difficult than it has to be. Focus on the simple questions and simple answers, then build from there. Communication clarity is really hard in the 21st century… a mantra I have recited over and over in this space. It’s hard because of the noise, the competition for mind share, and shrinking attentions spans. But often the best way to combat difficulty and noise is to focus on the most simple, basic elements of what you are trying to achieve. You are competing for clients’ mind share and attention span? It’s complicated out there in the world today? Lots of things to talk about? All of the above?

The best way to compete in a loud, busy, complicated business space is to try NOT to be loud, busy and complicated. In fact, the best way to compete in a loud, busy, complicated space is to present something that is calm, thoughtful, with easily-understood value. Make it easy for your customers to understand what you do for them… why you are valuable for them… how you will save them time, or build their bottom line, or make them better at something that is important to them.

We spend a lot of time talking to people in lots of organizations… smart people… thoughtful, diligent people. And we are always amazed how many people make their communication harder than it has to be.

Clear, simple, valuable communication starts with your preparation. And in your preparation, the more clear and simple the questions you ask yourself are, the more likely you’ll create communications that are clear and simple. Questions like:

So what do we want to be known for? 

What do we want people to hear and remember about us?

What do you customers want most from us?

What do our customers need from us?

Questions like these, and others, are at the heart of great business communication preparation. And anything that drifts beyond your answers to these questions should be cut away. Get rid of it. It will only clutter things up.

Keep it simple. Ask yourself simple questions. Limit yourself to simple answers. And then build around that.

Don’t make it harder than it has to be.

Have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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Be the Fearless Girl. Stare Down the Bull!

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group. State Street Global Advisors pulled off a brilliant coup with its surprise installation of the “Fearless Girl” on Wednesday morning to acknowledge International Women’s Day. State Street has been advocating to increase the number of women in leadership roles and sitting on… Continue Reading

10 Time Management Tips to Create Better Communication

Simple idea today, that recently came up in a coaching session. My colleagues and I talk all the time about great communication skills, and all the things that help create those skills. We believe that when we take the time to prepare for our meetings, presentations and calls, we will do a much better job… Continue Reading

When Communicating, Don’t Make People “Change the Channel”

The world I grew up in and the world my young son is growing up in are vastly different. And I’m not even that old! But when I was a kid, there was no cable TV, no internet, no streaming content… We had five channels, and you watched what was on, commercials and all, and… Continue Reading

End Annoying Conference Calls in 5 Easy Steps

We’ve all been to THIS conference call… too many times in fact. While Tripp and Tyler absolutely nail the inherent comedy in the ways we conduct conference calls, let’s take the conversation to the next level. How do we run better conference calls? Here are a few simple ideas: 1. Set context and get the… Continue Reading

Good “Pre-Persuasion” Makes Everything Else Easier

Do you find it easy to persuade people? That’s a broad question, with an answer that is likely to be some version of, “Sometimes.” Whether someone is easily persuaded depends on a lot. The size of the ask, the environment and situation you’re in, the kind of person you’re trying to persuade, and other variables… Continue Reading

How to Gain Mindshare in 2017

It’s hard to get people to pay attention any more. A lot of people believe that attention spans are shrinking. But regardless whether they are or not, here is an undeniable fact: there is exponentially more competition for mindshare and attention than ever before. So the net effect is the same — because there is… Continue Reading

5 Keys to More Persuasive Communication

Are you persuasive? When you speak and write, do you have the ability to persuade people to do what you want them to do and to believe what you want them to think? Those with the power to persuade are in demand. People want to be on their teams. People follow their lead. Persuasive people… Continue Reading

Anticipate the Objection, and Make the Connection

I am currently in Paris, France running a series of two-day executive communication skills workshops for one of our top clients. The participants came from all over EMEA (Europe, Middle East, Africa.) In today’s workshop, we had executives from France, UK, Morocco, Italy, Portugal and Egypt. It was an outstanding group, and a thoroughly enjoyable day. In… Continue Reading

Speaking Tips from an Unprepared Donald Trump

There will be no politics or political preferences in this post. But I will make a critical, although seemingly obvious, point. We advocate to our clients all the time the importance of not only strong preparation for your presentations, but we also advocate for time spent on practice. We separate those two concepts into two… Continue Reading

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