Tag Archives: #BeClear

What to Know Before You Tell Your Story

What to Know Before You Tell Your Story? This!

At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be able to get to the point quickly and clearly.

But to take that even further, you also need to be able to communicate your (or your organization’s) value. You need to be able to explain what your mission, your offer, and your competitive advantage are.

In other words, you need to be able to explain what makes you invaluable and unique.

In order to do all this, you need to have a narrative. You need to have an understanding of your story. Because if you don’t know what it is, and can’t articulate it to yourself, you won’t be able to explain it to anyone else.

The point here is this… before we can have a conversation about how to explain your value quickly and clearly, you first need to know what your value is. We can’t work on how to tell the story better, without first knowing what the story is.

Think about it for yourself and your organization. Do you know what your value is? Are you sure? Because we need to have all our ingredients available before we can begin cooking our meal.

Good luck, and have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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4 Communication Missteps Men Make in the Workplace

Earlier today, I had a LinkedIn conversation with a good friend named Bryan, who also happens to be a member of Latimer’s Board of Advisors. Bryan had read a recent blog post of ours about the language mistakes some women make in the workplace. And Bryan’s request and challenge to me was now to write… Continue Reading

How to Align a Successful Team: Step One

Regardless of our industry, our organization and our role within our organization, the ability to align and motivate the people who work for us or with us is a mission critical skill. Simple fact. And this is not an easy thing to do. Almost everyone shows up with their own ideas, their own agenda, and their… Continue Reading

A Simple Tip for More Powerful Storytelling

This is a simple idea, but a very powerful one. We’ve all heard it before, yet so many of us continue to ignore it’s value. Whenever possible, tell your story with pictures and not words. Pictures create images in the mind, and for most of us the mind retains the things it sees much longer… Continue Reading

The 4 C’s of Leadership Communication

It’s an increasingly complicated world in which to live and do business. We have more access to information, and more access to each other than ever before. As we process that information, distractions and “white noise” come at each of us every day, at an alarming rate, from seemingly every direction, which makes our jobs… Continue Reading

The Most Important Word to Remember for Great Communication

My colleagues and I always talk about the five ingredients for great communication. And those five things are as follows: Clarity, brevity, context, impact and value. Now, as you think about the last line I just wrote above, which word do you think is most important? Clarity, brevity, context, impact and value. Which of those… Continue Reading

Is the Pursuit of “Consensus” Always a Good Thing?

We were having lunch with a good friend and client of The Latimer Group last week. During our discussion, we mentioned some ideas around the concept of “consensus” as it differs from the concept of “persuasion.” Our work has always been focused on helping our clients build the skills of persuasion, and our clients value… Continue Reading

Why You Won’t (or Can’t) Get TO THE POINT

We write all the time in this space about the importance of getting to the point. No one likes to sit in a meeting, or presentation or on a conference call and listen to someone delay or ignore the most important information. We hate it when others do that to us. And yet many, if… Continue Reading

The New Competitive Advantage

We recently wrote about the shift from the Information Age to the newly sprouting Communication Age. Information is now fully a part of our lives. It is baked into everything we do. And we are now on the back side of this massive shift towards more, better, more-easily-accessed information. The new competitive advantage will come… Continue Reading

Are You Ready for the Post-PowerPoint World?

How many PowerPoint presentations are given every day? No one really knows, but there is an oft-cited number of 30 million daily that seems to make its way around the internet. But this number has no apparent source, and there really is no way to truly know the correct number. But here is something we… Continue Reading

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The Latimer Group, LLC
350 Center Place
Suite 106
Wallingford, CT 06492
Phone: 203.265.4344
Email: info@thelatimergroup.com