Category Archives: Small Business

What to Know Before You Tell Your Story

What to Know Before You Tell Your Story? This!

At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be able to get to the point quickly and clearly.

But to take that even further, you also need to be able to communicate your (or your organization’s) value. You need to be able to explain what your mission, your offer, and your competitive advantage are.

In other words, you need to be able to explain what makes you invaluable and unique.

In order to do all this, you need to have a narrative. You need to have an understanding of your story. Because if you don’t know what it is, and can’t articulate it to yourself, you won’t be able to explain it to anyone else.

The point here is this… before we can have a conversation about how to explain your value quickly and clearly, you first need to know what your value is. We can’t work on how to tell the story better, without first knowing what the story is.

Think about it for yourself and your organization. Do you know what your value is? Are you sure? Because we need to have all our ingredients available before we can begin cooking our meal.

Good luck, and have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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United Airlines: Every Day is a Job Interview

Like many of you, I watched the video of the United Airlines passenger being dragged off a flight with horror and sadness. It was an awful scene, and for those of you who have not heard the story, here are the basics… passengers had boarded a flight in Chicago, bound for Louisville. It was a… Continue Reading

Help Wanted: E-Learning Specialist (Wallingford, CT Area)

The Latimer Group is busier now than we’ve ever been! We’re growing, and we need to expand our team. We’re looking for someone outstanding who can embody our fingerprints and help us bring them to life every day as our eLearning Specialist. The Position The eLearning Specialist will help us expand our digital learning capabilities to enhance… Continue Reading

What Happens When “The Plan” Falls Through?

“Everyone has a plan until they get punched in the mouth.” – Mike Tyson People love to plan. Everyone has a plan. You can’t do anything in today’s world without a plan. But having a plan is only part of the equation… and I would say it is the easy part. The harder part of… Continue Reading

10 Time Management Tips to Create Better Communication

Simple idea today, that recently came up in a coaching session. My colleagues and I talk all the time about great communication skills, and all the things that help create those skills. We believe that when we take the time to prepare for our meetings, presentations and calls, we will do a much better job… Continue Reading

Leadership Tips: When to Debate, When to Dictate

I’m working with an executive right now who has an interesting and engaging leadership style. He likes to collaborate, he likes dialogue, he wants to hear what people have to say. He allows lots of input, and seems to detest strict hierarchy. I like this style, actually, because it is similar to my own. But… Continue Reading

End Annoying Conference Calls in 5 Easy Steps

We’ve all been to THIS conference call… too many times in fact. While Tripp and Tyler absolutely nail the inherent comedy in the ways we conduct conference calls, let’s take the conversation to the next level. How do we run better conference calls? Here are a few simple ideas: 1. Set context and get the… Continue Reading

The Global Need for Respect

During the past year of client work, we’ve spent time with professionals from over 25 different countries… busy, ambitious, successful, intelligent professionals. They worked in finance, engineering, marketing, communications, procurement, and all sorts of leadership and management positions. Our client base is certainly a diverse group! And any time we have an intense period of… Continue Reading

The Sad Truth of “Post-Truth”

Last week I had a conversation with a long-time friend and business partner, Mary Ann. And she shared with me that the Oxford Dictionaries has selected “post-truth” as 2016’s international word of the year, after the contentious Brexit referendum and an equally divisive US presidential election caused usage of the adjective to skyrocket, according to… Continue Reading

Can (and Should) You Be Friends with Colleagues?

Here’s a challenging one, with no easy answer. Do you make your work life harder if you become friends (non-romantically) with a colleague or colleagues? Does it become harder to do your job when your professional relationships are overlaid with personal friendships? I think the answer is “maybe.” Adding a personal component to a professional… Continue Reading

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The Latimer Group, LLC
350 Center Place
Suite 203
Wallingford, CT 06492
Phone: 203.265.4344
Email: info@thelatimergroup.com