Category Archives: Sales Communication

3 Keys to Being a More Memorable Speaker

Ever been captivated by a memorable speaker? Its rare, but it does happen. Here are some tips to help make sure people remember you next time you present

Here’s a great goal for you in your next meeting or presentation. Make it your mission in life to make it easy for people to remember what you say. Have you ever had the experience where a presenter just walked into the room, and from the moment he or she opened their mouth, you were captivated? it has happened to me, but only a few times. But when it does happen, I remember the experience clearly. I remember the topic. I remember the speaker’s name. I remember almost everything.

How do we give our audience that experience? There’s several books worth of content to answer that question, but here are a few highlights:

1. From a CONTENT perspective: Focus on value, focus on key points, get to the point quickly, and share your ideas with specifics and stories. Don’t waste people’s time with minutia.

2. From a SLIDE perspective: Don’t create the visually overwhelming handout that poses as a slide. Make your slides super simple. No sentences, and for God’s sake, no paragraphs, please. Make sure you can complete the following sentence for each slide: “My key point on this slide is…”

3. And from a DELIVERY perspective: Speak simply, in complete (and relatively short) sentences. Pause once in a while. Repeat key messages. Summarize things along the way. Introduce key ideas in your open, and repeat them in the close.

This isn’t rocket science, but everyone treats it as if it were.

Make it easy for your audience to remember what you say. That’s a great goal, every time you lead a meeting or a call or give a presentation.

Have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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What to Know Before You Tell Your Story

At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be… Continue Reading

Clarity and Brevity: The Search Continues

Have you ever sat through a meeting, or a conference call, or a presentation, and thought to yourself, “Oh my god… I wish this person would get to the point…“? Yeah. Me too. Many, many times. We all know what it feels like to have our time wasted by someone who just won’t, or can’t,… Continue Reading

4 Long-Term Benefits of Being a Great Communicator

Being a great communicator is about so much more than the sales call you’re about to make, the meeting you’re about to join, or the conversation you’re about to have… Beyond the immediate benefit of closing a sale, or contributing to a meeting, great communication skills create several significant realities that will benefit you in… Continue Reading

Communication Doesn’t Have to Be Difficult

Communication clarity is really hard in the 21st century… a mantra I have recited over and over in this space. It’s hard because of the noise, the competition for mind share, and shrinking attentions spans. But often the best way to combat difficulty and noise is to focus on the most simple, basic elements of… Continue Reading

Want Stronger Communication? Eliminate Weak Language

This past weekend, I was at the breakfast table sharing coffee with my wife, and our seven-year old son. While we were sitting there, he asked me lots of questions (as always) about whatever was inside his head. Today, it was plants and how they grow. And I said something like, “All living things keep growing, all… Continue Reading

10 Time Management Tips to Create Better Communication

Simple idea today, that recently came up in a coaching session. My colleagues and I talk all the time about great communication skills, and all the things that help create those skills. We believe that when we take the time to prepare for our meetings, presentations and calls, we will do a much better job… Continue Reading

When Communicating, Don’t Make People “Change the Channel”

The world I grew up in and the world my young son is growing up in are vastly different. And I’m not even that old! But when I was a kid, there was no cable TV, no internet, no streaming content… We had five channels, and you watched what was on, commercials and all, and… Continue Reading

Your Job as a Communicator is Changing

Years ago, before the age of the internet, when you got sick, you went to the doctor, she told you what was wrong, and what to do about it. The doctor had all (or most of) the information, so her job was to distribute that information to you so you could decide how to proceed.… Continue Reading

Good “Pre-Persuasion” Makes Everything Else Easier

Do you find it easy to persuade people? That’s a broad question, with an answer that is likely to be some version of, “Sometimes.” Whether someone is easily persuaded depends on a lot. The size of the ask, the environment and situation you’re in, the kind of person you’re trying to persuade, and other variables… Continue Reading

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Email: info@thelatimergroup.com