Category Archives: Sales Communication

Does Your Message Create a Void of Understanding?

Does Your Message Create a Void of Understanding?

We work with our clients all the time on message development. We think that figuring out what you want or need to say is critical to great communication in today’s world. Otherwise, your unorganized, unplanned message will just drift in the background noise of an incredibly loud and busy world.

But there is another way to think about the benefit of a well organized message and story. When people are listening to you, if your message and story about your idea, recommendation, or product is not clear to them, it creates a void of understanding. If you cannot (or do not) fill the void and explain to people, “Here is my point, here is my story, here is the message you need to hear,” then your audience, or someone else, will fill that void for you. If people walk away from a conversation or meeting with you and are not sure what you are saying and why it is important, then you have left a void of understanding. And only two things can happen with that void… neither of them are good for you. Your audience will either ignore you completely and move on to something else, or your audience will want to know more. But since you did not fill that void, they will fill it for you… with assumptions, their own perspective (because you did not successfully persuade yours), their own version of the facts, etc.

Great message development benefits you in a number of ways:

You portray yourself as organized, thoughtful, smart, prepared, strategic, etc.

You portray yourself as someone who does not waste other people’s time.

And you make sure that your message gets heard in a way that you want it to be heard. Otherwise, you leave a void, and someone else will likely fill that void for you. Not good for you…

Have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com

Make Them Care. Make Them Feel The Problem

Make Them Care. Make Them Feel The Problem

Getting people to listen to you in today’s modern workplace is hard enough. We write about that challenge all the time. But once you get people to hear you, your challenge is not over. Getting people to hear you is a great first step… but only a first step. The next step, which is also… Continue Reading

Communication Leadership: Make the Message

Communication Leadership: Make the Message

Originally published with the Forbes Coaches Council at Forbes.com August 8, 2017 What’s the first step in crafting a persuasive presentation? For many people, the agony of the blank page sends them straight to the slide deck. Maybe you have a template to work with, maybe you can pull up some visually interesting data, maybe you… Continue Reading

Video: Are You an Executive Level Communicator?

In our workshops at The Latimer Group, we don’t just assess whether your communication skills are “good” vs. “bad.” There are varying levels of good communication, and as we become more aware of our audience, and more honed in on our message, we progress from Professional Level Communication to Leadership Level to Executive Level. In… Continue Reading

Overflowing Inbox? Strategies to Manage Email

Overflowing Inbox? Strategies to Manage Email

This post was written by Amy Fenollosa, Director of Learning at The Latimer Group. It’s officially the end of summer; post-Labor Day, post-vacation re-entry for many of us. Have you taken time off this summer and returned to an overwhelming backlog of email? Did you find yourself checking your email remotely? Or were you able to… Continue Reading

Communication Leadership: Eliminating the Messenger Mindset

Originally published with the Forbes Coaches Council at Forbes.com June 29, 2017 So often in preparing to communicate, we make a fundamental mistake: we enter a messenger mindset. Rather than establishing a clear goal and aiming to persuade our audience, we set out to inform, to update, to share. On this path, we end our… Continue Reading

“Yes” Moves the Conversation Forward

Today’s post was written by Brett Slater, Chief Social Media Officer at The Latimer Group. Improvisation fascinates me. A recent passion of mine has been improv comedy, and I’m a huge fan of jazz and jam bands, both of which lean very heavily on improvisation as a tool. Part of my fascination with the improv… Continue Reading

The Five Keys to Being Heard in the 21st Century

Many people suffer from a critical misconception regarding being heard. Being heard is not always about speaking louder. Most of the time, being heard is about doing a number of things differently, most of which have nothing to do with the words coming out of your mouth. We live in a loud, confusing, fast-paced, attention-deficit… Continue Reading

Video: How to Become an Olympic-Level Communicator

Want to communicate at the Olympic level? Work on the 4 skills of great communication one by one, and when you put them all back together, you’ll be communicating at a much higher level. What are the 4 skills? Dean lays them out for us in the video below:   At The Latimer Group, our… Continue Reading

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Email: info@thelatimergroup.com