Category Archives: Sales Communication

These 5 Words Can Make You More Persuasive

These 5 Words Can Make You More Persuasive

At The Latimer Group, we believe that the ability to persuade, influence and build consensus is the most important skill that you can have in the workplace. If you attempt to add one skill to your tool box in the coming year, verbal persuasion should be at the top of your list.

This begs the obvious follow-up question… How do you make yourself more persuasive?

It’s not easy, and it requires constant attention and preparation. But at the most fundamental level, persuasive communication has a few consistent characteristics:

Clarity. Brevity. Context. Impact. Value.

These are the five characteristics that we see most consistently.

1) If it is not clear, the audience will not be persuaded.

2) If your audience is waiting for you to get to the point, the audience will not be persuaded.

3) If the relevance to the audience is not obvious, the audience will not be persuaded.

4) If there is no impact, and the audience cannot remember what you said, they will not be persuaded.

5) And if there is no value, and the speaker only communicates from his/her own perspective, the audience will not be persuaded.

If you are starting to think about professional self-improvement for 2018, add these five words to the list: clarity, brevity, context, impact and value. If you can achieve these things, you’ll be more effective and more persuasive. You’ll have a better year.

Good luck.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com

Becoming a Next-Level Communicator

Becoming a Next-Level Communicator

Originally published with the Forbes Coaches Council October 20, 2017. To be a powerful communicator, you have to be brutally honest. You need to look critically at how great a change you are suggesting and how much you are asking of your audience. But perhaps the most important place you must look is within yourself. How… Continue Reading

Listening with Patience and Humility

Listening with Patience and Humility

This post was written by Amy Fenollosa, Director of Learning at The Latimer Group. Have you seen the short celebrity interviews at the end of the New York Times Magazine on Sundays? Ana Marie Cox is wrapping up her tenure as the Talk columnist and she spoke about the essence of conducting a good interview: “You… Continue Reading

Simple Rules for Building Credibility

Simple Rules for Building Credibility

My wife and I recently had some bookshelves built in our home, which gave us some much-needed space to display many of the books we owned. So when the job was completed, we had a wonderful night of populating our new shelves. We had a little wine, and we spent hours opening up boxes of… Continue Reading

The Secret to Persuasive Communication

The Secret to Persuasive Communication

Originally published with the Forbes Coaches Council October 2, 2017. There are lots of tips and techniques for crafting a persuasive bit of communication. But there’s one fundamental secret that underlies all of them. What is this secret weapon or becoming a powerful communicator? Honesty. Why? Because to successfully persuade someone, you need to be… Continue Reading

Weak Language When Presenting is Sort of a Problem

Weak Language When Presenting is Sort of a Problem

We deliberately used an example of that weak language in the title of this post, to illustrate what it can do to your message and your credibility when presenting. Weak phrases like “pretty much,” “sort of,” “kind of,” or “a little bit,” don’t actually add a lot to your message. Phrases like these make you… Continue Reading

Does Your Message Create a Void of Understanding?

Does Your Message Create a Void of Understanding?

We work with our clients all the time on message development. We think that figuring out what you want or need to say is critical to great communication in today’s world. Otherwise, your unorganized, unplanned message will just drift in the background noise of an incredibly loud and busy world. But there is another way… Continue Reading

Make Them Care. Make Them Feel The Problem

Make Them Care. Make Them Feel The Problem

Getting people to listen to you in today’s modern workplace is hard enough. We write about that challenge all the time. But once you get people to hear you, your challenge is not over. Getting people to hear you is a great first step… but only a first step. The next step, which is also… Continue Reading

Communication Leadership: Make the Message

Communication Leadership: Make the Message

Originally published with the Forbes Coaches Council at Forbes.com August 8, 2017 What’s the first step in crafting a persuasive presentation? For many people, the agony of the blank page sends them straight to the slide deck. Maybe you have a template to work with, maybe you can pull up some visually interesting data, maybe you… Continue Reading

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Email: info@thelatimergroup.com