Category Archives: Persuasion

Communication Leadership: The Four Areas Of Awareness

Originally published with the Forbes Coaches Council at Forbes.com July 11, 2017 In goal-oriented communication, few things are more important than creating a sense of connection between yourself and the person you are speaking to. When you are in the audience, what type of speaker captures your attention more: the one who speaks to your concerns,… Continue Reading

How “Visual Literacy” Can Help You Communicate More Effectively

This post was written by Amy Fenollosa, Director of Learning at The Latimer Group Have you ever had to make a pitch and it just flopped? Have you prepared really well for a presentation and it fell flat? How do we connect with our audiences and help them see things from a new perspective? Seeing… Continue Reading

Video: To Persuade, Be More Than a Messenger

Throughout our business lives, our communication is peppered with information, updates, and messages, many of which it’s up to us to deliver. But to truly persuade, we must build consensus around our plan or idea. And to do that, we must do more than give an update, or deliver a message. We must prepare our… Continue Reading

Always Be Ready to Argue the Other Side

We think and talk about persuasion a lot over here at The Latimer Group. We believe that the ability to use your words to create good outcomes is a critical skill in our world today… this has probably always been true, but perhaps never MORE true than it is today. In a world where communication… Continue Reading

Do Your Words Inspire Others to Keep Talking?

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group. It’s the time of year for graduation ceremonies and new beginnings. We’re seeing inspirational books displayed on the shelves of our local bookstores, graduation cards at stationary shops and snippets of commencement speeches flooding our newsfeeds. As I think of the… Continue Reading

6 of the Most Common Interview Mistakes

In our coaching and training, we end up discussing the interview process all the time. Many of our clients interview regularly for promotions within their company. And almost all of our clients have to conduct interviews with others, for positions they are trying to fill on their own teams. Part of our coaching process is… Continue Reading

3 Keys to Being a More Memorable Speaker

Here’s a great goal for you in your next meeting or presentation. Make it your mission in life to make it easy for people to remember what you say. Have you ever had the experience where a presenter just walked into the room, and from the moment he or she opened their mouth, you were… Continue Reading

To Change the Minds of Others, Change This About Yourself

Some of our most popular blog posts lately have been about how we communicate with each other, and the divide that’s so often formed when we’re faced with an opinion or viewpoint different from our own. And while there are plenty of examples we’ve written about from our President on this subject, it’s certainly not limited to… Continue Reading

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