Category Archives: Persuasion

Video: To Persuade, Be More Than a Messenger

Throughout our business lives, our communication is peppered with information, updates, and messages, many of which it’s up to us to deliver. But to truly persuade, we must build consensus around our plan or idea. And to do that, we must do more than give an update, or deliver a message. We must prepare our message, know our audience, and get into a space where we’re focused on what’s important to them.

In the video below from a recent client conference, our Director of Learning Amy Fenollosa talks about the magic that comes when you communicate with the mindset of being MORE than a messenger:

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5 Keys to Building Momentum Around Your Idea

We spend a lot of time here coaching people on how to get the outcomes they want. And in some cases, the outcome is a sale of a product or a service. But in many cases, the outcome is the “sale” of an idea or a plan. The vast majority of persuasion that happens in… Continue Reading

Always Be Ready to Argue the Other Side

We think and talk about persuasion a lot over here at The Latimer Group. We believe that the ability to use your words to create good outcomes is a critical skill in our world today… this has probably always been true, but perhaps never MORE true than it is today. In a world where communication… Continue Reading

Do Your Words Inspire Others to Keep Talking?

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group. It’s the time of year for graduation ceremonies and new beginnings. We’re seeing inspirational books displayed on the shelves of our local bookstores, graduation cards at stationary shops and snippets of commencement speeches flooding our newsfeeds. As I think of the… Continue Reading

6 of the Most Common Interview Mistakes

In our coaching and training, we end up discussing the interview process all the time. Many of our clients interview regularly for promotions within their company. And almost all of our clients have to conduct interviews with others, for positions they are trying to fill on their own teams. Part of our coaching process is… Continue Reading

3 Keys to Being a More Memorable Speaker

Here’s a great goal for you in your next meeting or presentation. Make it your mission in life to make it easy for people to remember what you say. Have you ever had the experience where a presenter just walked into the room, and from the moment he or she opened their mouth, you were… Continue Reading

To Change the Minds of Others, Change This About Yourself

Some of our most popular blog posts lately have been about how we communicate with each other, and the divide that’s so often formed when we’re faced with an opinion or viewpoint different from our own. And while there are plenty of examples we’ve written about from our President on this subject, it’s certainly not limited to… Continue Reading

What to Know Before You Tell Your Story

At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be… Continue Reading

Video: The 4 Skills of Great Communication

Ask anyone who performs at a high level: athletes, dancers, singers, etc. They all prepare and practice their skills the same way. They break their skill down into smaller “sub-skills,” then practice each one individually, then put them all back together, and their overall skill level has improved. The same is true with communication. “Great… Continue Reading

Communication Doesn’t Have to Be Difficult

Communication clarity is really hard in the 21st century… a mantra I have recited over and over in this space. It’s hard because of the noise, the competition for mind share, and shrinking attentions spans. But often the best way to combat difficulty and noise is to focus on the most simple, basic elements of… Continue Reading

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Email: info@thelatimergroup.com