Category Archives: Persuasion

Does Your Message Create a Void of Understanding?

Does Your Message Create a Void of Understanding?

We work with our clients all the time on message development. We think that figuring out what you want or need to say is critical to great communication in today’s world. Otherwise, your unorganized, unplanned message will just drift in the background noise of an incredibly loud and busy world.

But there is another way to think about the benefit of a well organized message and story. When people are listening to you, if your message and story about your idea, recommendation, or product is not clear to them, it creates a void of understanding. If you cannot (or do not) fill the void and explain to people, “Here is my point, here is my story, here is the message you need to hear,” then your audience, or someone else, will fill that void for you. If people walk away from a conversation or meeting with you and are not sure what you are saying and why it is important, then you have left a void of understanding. And only two things can happen with that void… neither of them are good for you. Your audience will either ignore you completely and move on to something else, or your audience will want to know more. But since you did not fill that void, they will fill it for you… with assumptions, their own perspective (because you did not successfully persuade yours), their own version of the facts, etc.

Great message development benefits you in a number of ways:

You portray yourself as organized, thoughtful, smart, prepared, strategic, etc.

You portray yourself as someone who does not waste other people’s time.

And you make sure that your message gets heard in a way that you want it to be heard. Otherwise, you leave a void, and someone else will likely fill that void for you. Not good for you…

Have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at

Make Them Care. Make Them Feel The Problem

Make Them Care. Make Them Feel The Problem

Getting people to listen to you in today’s modern workplace is hard enough. We write about that challenge all the time. But once you get people to hear you, your challenge is not over. Getting people to hear you is a great first step… but only a first step. The next step, which is also… Continue Reading

Communication Leadership: Make the Message

Communication Leadership: Make the Message

Originally published with the Forbes Coaches Council at August 8, 2017 What’s the first step in crafting a persuasive presentation? For many people, the agony of the blank page sends them straight to the slide deck. Maybe you have a template to work with, maybe you can pull up some visually interesting data, maybe you… Continue Reading

Video: Are You an Executive Level Communicator?

In our workshops at The Latimer Group, we don’t just assess whether your communication skills are “good” vs. “bad.” There are varying levels of good communication, and as we become more aware of our audience, and more honed in on our message, we progress from Professional Level Communication to Leadership Level to Executive Level. In… Continue Reading

Communication Leadership: Learning To Assess

Originally published with the Forbes Coaches Council at July 25, 2017 For years, I’ve been intimately involved in the process of training Olympic-level athletes for the U.S. Olympic Sailing Program, both as an athlete myself and eventually as Chairman and Team Leader for all of U.S. Olympic Sailing. At that level of competition, there… Continue Reading

Presentation Tips: “Everyone Hears Uniquely…”

This post was written by Amy Fenollosa, Director of Learning at The Latimer Group. Recently I was collaborating with a colleague to create an audio exercise for a workshop on storytelling. We selected outstanding clips of stories to share in class as examples to help people generate their own ideas and learn what makes a compelling… Continue Reading

Expand Your Leadership Vocabulary

While Dean enjoys a little vacation time with his family, we’ll revisit some of The Latimer Group’s most popular posts. This is a great one for #LeadershipMonday. Hope it’s a great week. ~The Latimer Group I came across something worth sharing with you, that I think will help you refine your leadership vocabulary. If you… Continue Reading

Communication Leadership: The Four Areas Of Awareness

Originally published with the Forbes Coaches Council at July 11, 2017 In goal-oriented communication, few things are more important than creating a sense of connection between yourself and the person you are speaking to. When you are in the audience, what type of speaker captures your attention more: the one who speaks to your concerns,… Continue Reading

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