Category Archives: Persuasion

These 5 Words Can Make You More Persuasive

These 5 Words Can Make You More Persuasive

At The Latimer Group, we believe that the ability to persuade, influence and build consensus is the most important skill that you can have in the workplace. If you attempt to add one skill to your tool box in the coming year, verbal persuasion should be at the top of your list.

This begs the obvious follow-up question… How do you make yourself more persuasive?

It’s not easy, and it requires constant attention and preparation. But at the most fundamental level, persuasive communication has a few consistent characteristics:

Clarity. Brevity. Context. Impact. Value.

These are the five characteristics that we see most consistently.

1) If it is not clear, the audience will not be persuaded.

2) If your audience is waiting for you to get to the point, the audience will not be persuaded.

3) If the relevance to the audience is not obvious, the audience will not be persuaded.

4) If there is no impact, and the audience cannot remember what you said, they will not be persuaded.

5) And if there is no value, and the speaker only communicates from his/her own perspective, the audience will not be persuaded.

If you are starting to think about professional self-improvement for 2018, add these five words to the list: clarity, brevity, context, impact and value. If you can achieve these things, you’ll be more effective and more persuasive. You’ll have a better year.

Good luck.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com

How (and Why) to Define Your Organizational “Fingerprints”

How (and Why) to Define Your Organizational “Fingerprints”

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group. What do people say about you after you leave the room? That’s the question we posed in a two-day personal branding workshop we taught recently. Everyone has a personal brand, whether they acknowledge it or not. At The Latimer Group we describe… Continue Reading

Influence vs. Authority

Influence vs. Authority

There are two ways we can get people to do what we want or need them to do: because we have influence over them, or because we have authority over them. We can have influence without authority, and we can have authority without influence. Influence comes from respect, collaboration, and credibility. Authority comes from title… Continue Reading

The Secret to Persuasive Communication

The Secret to Persuasive Communication

Originally published with the Forbes Coaches Council October 2, 2017. There are lots of tips and techniques for crafting a persuasive bit of communication. But there’s one fundamental secret that underlies all of them. What is this secret weapon or becoming a powerful communicator? Honesty. Why? Because to successfully persuade someone, you need to be… Continue Reading

Does Your Message Create a Void of Understanding?

Does Your Message Create a Void of Understanding?

We work with our clients all the time on message development. We think that figuring out what you want or need to say is critical to great communication in today’s world. Otherwise, your unorganized, unplanned message will just drift in the background noise of an incredibly loud and busy world. But there is another way… Continue Reading

Make Them Care. Make Them Feel The Problem

Make Them Care. Make Them Feel The Problem

Getting people to listen to you in today’s modern workplace is hard enough. We write about that challenge all the time. But once you get people to hear you, your challenge is not over. Getting people to hear you is a great first step… but only a first step. The next step, which is also… Continue Reading

Communication Leadership: Make the Message

Communication Leadership: Make the Message

Originally published with the Forbes Coaches Council at Forbes.com August 8, 2017 What’s the first step in crafting a persuasive presentation? For many people, the agony of the blank page sends them straight to the slide deck. Maybe you have a template to work with, maybe you can pull up some visually interesting data, maybe you… Continue Reading

Video: Are You an Executive Level Communicator?

In our workshops at The Latimer Group, we don’t just assess whether your communication skills are “good” vs. “bad.” There are varying levels of good communication, and as we become more aware of our audience, and more honed in on our message, we progress from Professional Level Communication to Leadership Level to Executive Level. In… Continue Reading

Communication Leadership: Learning To Assess

Originally published with the Forbes Coaches Council at Forbes.com July 25, 2017 For years, I’ve been intimately involved in the process of training Olympic-level athletes for the U.S. Olympic Sailing Program, both as an athlete myself and eventually as Chairman and Team Leader for all of U.S. Olympic Sailing. At that level of competition, there… Continue Reading

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