Category Archives: Persuasion

Video: The 4 Skills of Great Communication

Ask anyone who performs at a high level: athletes, dancers, singers, etc. They all prepare and practice their skills the same way. They break their skill down into smaller “sub-skills,” then practice each one individually, then put them all back together, and their overall skill level has improved.

The same is true with communication. “Great communication” is a big topic — a big skill to try to master. But if we break that down into smaller sub-skills, improvement becomes much easier.

The 4 communication sub-skills we identify in our workshops are how well we Assess, Message, Document, and Deliver. When you can master each of these sub-skills, overall communication becomes stronger and more effective. Take a look at the video below to see how we help you break it down, and put it all back together.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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Communication Doesn’t Have to Be Difficult

Communication clarity is really hard in the 21st century… a mantra I have recited over and over in this space. It’s hard because of the noise, the competition for mind share, and shrinking attentions spans. But often the best way to combat difficulty and noise is to focus on the most simple, basic elements of… Continue Reading

United Airlines: Every Day is a Job Interview

Like many of you, I watched the video of the United Airlines passenger being dragged off a flight with horror and sadness. It was an awful scene, and for those of you who have not heard the story, here are the basics… passengers had boarded a flight in Chicago, bound for Louisville. It was a… Continue Reading

To Be More Persuasive, Look Beyond the Façade

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group. The city of Lyon, France may be best known as the gastronomic epicenter of world; with phenomenal chefs and outstanding restaurants, people travel the globe to sample the rich Lyonnaise food. While I was there last week to teach Executive Communication Skills… Continue Reading

Want Stronger Communication? Eliminate Weak Language

This past weekend, I was at the breakfast table sharing coffee with my wife, and our seven-year old son. While we were sitting there, he asked me lots of questions (as always) about whatever was inside his head. Today, it was plants and how they grow. And I said something like, “All living things keep growing, all… Continue Reading

How Distracting is Your Speaking Style?

Have you ever listened to that person who says something like “um” over and over and over? After a while, all you hear are the “ums.” How about the person who says “like,” or “you know?” Hard to listen to that after a while. How about the person who qualifies everything they say with a… Continue Reading

Petulance, Parenting, and the President

Earlier this morning, I was thinking about the way I coach clients. My colleagues and I always preach the important of message AND delivery. Message matters, first and foremost. But the way in which the message is delivered has a huge impact on the way the message is received. And then on my drive into… Continue Reading

How to Thrive in the New Communication Age

At The Latimer Group, we speak with our clients and colleagues about the “New Communication Age” we live in. Nowadays, communication is not just about having or controlling information. Years ago, in an era when not everyone had access to information, then the best communicators were, in fact, the ones who could access and disseminate… Continue Reading

How to Discuss Politics – or Anything – Respectfully (Yes, It CAN Be Done!)

Earlier this week, my wife and I, along with some good friends, attended our first political “town hall” event, hosted by Chris Murphy, the junior senator from Connecticut and a Democrat. We obviously are living in a highly-charged and emotional political climate in the United States, and these kind of town hall events are becoming… Continue Reading

Robb Willer, Political Polarization, and the Essence of Persuasion

We have written recently about the political divide in our country and how ineffective so many of us are in our communication on political topics. No one listens, everyone judges, and everyone believes that they are morally right in their beliefs. We are all living in our own echo chambers, where we distance ourselves from… Continue Reading

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Email: info@thelatimergroup.com