Category Archives: Persuasion

3 Keys to Being a More Memorable Speaker

Ever been captivated by a memorable speaker? Its rare, but it does happen. Here are some tips to help make sure people remember you next time you present

Here’s a great goal for you in your next meeting or presentation. Make it your mission in life to make it easy for people to remember what you say. Have you ever had the experience where a presenter just walked into the room, and from the moment he or she opened their mouth, you were captivated? it has happened to me, but only a few times. But when it does happen, I remember the experience clearly. I remember the topic. I remember the speaker’s name. I remember almost everything.

How do we give our audience that experience? There’s several books worth of content to answer that question, but here are a few highlights:

1. From a CONTENT perspective: Focus on value, focus on key points, get to the point quickly, and share your ideas with specifics and stories. Don’t waste people’s time with minutia.

2. From a SLIDE perspective: Don’t create the visually overwhelming handout that poses as a slide. Make your slides super simple. No sentences, and for God’s sake, no paragraphs, please. Make sure you can complete the following sentence for each slide: “My key point on this slide is…”

3. And from a DELIVERY perspective: Speak simply, in complete (and relatively short) sentences. Pause once in a while. Repeat key messages. Summarize things along the way. Introduce key ideas in your open, and repeat them in the close.

This isn’t rocket science, but everyone treats it as if it were.

Make it easy for your audience to remember what you say. That’s a great goal, every time you lead a meeting or a call or give a presentation.

Have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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To Change the Minds of Others, Change This About Yourself

Some of our most popular blog posts lately have been about how we communicate with each other, and the divide that’s so often formed when we’re faced with an opinion or viewpoint different from our own. And while there are plenty of examples we’ve written about from our President on this subject, it’s certainly not limited to… Continue Reading

What to Know Before You Tell Your Story

At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be… Continue Reading

Video: The 4 Skills of Great Communication

Ask anyone who performs at a high level: athletes, dancers, singers, etc. They all prepare and practice their skills the same way. They break their skill down into smaller “sub-skills,” then practice each one individually, then put them all back together, and their overall skill level has improved. The same is true with communication. “Great… Continue Reading

Communication Doesn’t Have to Be Difficult

Communication clarity is really hard in the 21st century… a mantra I have recited over and over in this space. It’s hard because of the noise, the competition for mind share, and shrinking attentions spans. But often the best way to combat difficulty and noise is to focus on the most simple, basic elements of… Continue Reading

United Airlines: Every Day is a Job Interview

Like many of you, I watched the video of the United Airlines passenger being dragged off a flight with horror and sadness. It was an awful scene, and for those of you who have not heard the story, here are the basics… passengers had boarded a flight in Chicago, bound for Louisville. It was a… Continue Reading

To Be More Persuasive, Look Beyond the Façade

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group. The city of Lyon, France may be best known as the gastronomic epicenter of world; with phenomenal chefs and outstanding restaurants, people travel the globe to sample the rich Lyonnaise food. While I was there last week to teach Executive Communication Skills… Continue Reading

Want Stronger Communication? Eliminate Weak Language

This past weekend, I was at the breakfast table sharing coffee with my wife, and our seven-year old son. While we were sitting there, he asked me lots of questions (as always) about whatever was inside his head. Today, it was plants and how they grow. And I said something like, “All living things keep growing, all… Continue Reading

How Distracting is Your Speaking Style?

Have you ever listened to that person who says something like “um” over and over and over? After a while, all you hear are the “ums.” How about the person who says “like,” or “you know?” Hard to listen to that after a while. How about the person who qualifies everything they say with a… Continue Reading

Petulance, Parenting, and the President

Earlier this morning, I was thinking about the way I coach clients. My colleagues and I always preach the important of message AND delivery. Message matters, first and foremost. But the way in which the message is delivered has a huge impact on the way the message is received. And then on my drive into… Continue Reading

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