Category Archives: Leadership

How (and Why) to Define Your Organizational “Fingerprints”

How (and Why) to Define Your Organizational “Fingerprints”

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group.

What do people say about you after you leave the room?

That’s the question we posed in a two-day personal branding workshop we taught recently. Everyone has a personal brand, whether they acknowledge it or not. At The Latimer Group we describe personal brand as Fingerprints. Everyone leaves an impression on the people around them; every interaction with any person makes an impression. If you’re not aware of the impression you’re leaving behind, you’re at a disadvantage. In our workshop, we help people to identify the key attributes for which they’re known; their fingerprints.

Identifying your fingerprints is an introspective process. It is not as simple as listing what you’re good at or what you like about yourself. We teach people to explore their unique contribution from four different points of reference:

  • Vision: How do you think about the future?
  • Performance: How do you deliver results?
  • Interpersonal: How do you communicate, engage and motivate employees?
  • Intrapersonal: Do you have self and situational awareness? The ability to reflect and learn? How do you show integrity? Make decisions?

First, we help people define their fingerprints. Next, we confirm we have them right, by checking in with the people who work with them every day. We ask “What five attributes is this person known for?” It’s an extensive process, one that allows leaders to compare their self-perception with the perception of others.

After they’ve identified the unique impression they leave, we coach rising executives on how to articulate their fingerprints through powerful, persuasive communication. At The Latimer Group, we practice what we preach. We work hard to stay true to our unique brand. We leave our fingerprints behind with our clients, our colleagues and people we engage with informally. Our five fingerprints are woven through our interactions and guide us, whether we’re delivering workshops, developing new content, or establishing our goals for growth. By staying true to who we are, we honor our fingerprints. We lead with integrity, we teach impactful classes, and we coach people to achieve their goals.

We honor our fingerprints every day and strive to leave them behind with every interaction. What are your fingerprints? What’s the impression you leave? We encourage you to think about your fingerprints and be thoughtful about the impressions you leave behind. Articulating your fingerprints will help you lead and communicate authentically.

Think about it: What DO they say when you walk out of the room?

At The Latimer Group, our individual Coaching and Training services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in clear and persuasive communication skills. To learn more, e-mail us at

Photo by Alan Levine used under the following license.

Managing the Ego in the Workplace

Managing the Ego in the Workplace

My wife Emily and I have recently been going through some old files in our basement, clearing some stuff out and making some much-needed room in an already-crowded basement. And whenever one starts opening boxes from long ago, two things always seem to happen. You find some stuff, and wonder “why did I ever keep… Continue Reading

Influence vs. Authority

Influence vs. Authority

There are two ways we can get people to do what we want or need them to do: because we have influence over them, or because we have authority over them. We can have influence without authority, and we can have authority without influence. Influence comes from respect, collaboration, and credibility. Authority comes from title… Continue Reading

Communication Leadership: Make the Message

Communication Leadership: Make the Message

Originally published with the Forbes Coaches Council at August 8, 2017 What’s the first step in crafting a persuasive presentation? For many people, the agony of the blank page sends them straight to the slide deck. Maybe you have a template to work with, maybe you can pull up some visually interesting data, maybe you… Continue Reading

Leadership Tips: Practice What You Preach

Leadership Tips: Practice What You Preach

We get inquiries all the time from managers, directors and organizational leaders about a need for communication training for their teams. And in nearly every conversation, the leader is very clear about the needs and weaknesses of his or her team. Then, when we actually conduct the training, and once the participants get comfortable enough… Continue Reading

Expand Your Leadership Vocabulary

While Dean enjoys a little vacation time with his family, we’ll revisit some of The Latimer Group’s most popular posts. This is a great one for #LeadershipMonday. Hope it’s a great week. ~The Latimer Group I came across something worth sharing with you, that I think will help you refine your leadership vocabulary. If you… Continue Reading

Communication Leadership: The Four Areas Of Awareness

Originally published with the Forbes Coaches Council at July 11, 2017 In goal-oriented communication, few things are more important than creating a sense of connection between yourself and the person you are speaking to. When you are in the audience, what type of speaker captures your attention more: the one who speaks to your concerns,… Continue Reading

Robin Williams, Depression and Friendship: Three Years Later

It has been three years since Robin Williams passed away, and we wrote this post right after he died. What we wrote then is just as true and valid today…  perhaps more so. Great communication in the workplace is about more than clarity, brevity, etc… things we write about all the time. Great communication in… Continue Reading

Communication Leadership: Eliminating the Messenger Mindset

Originally published with the Forbes Coaches Council at June 29, 2017 So often in preparing to communicate, we make a fundamental mistake: we enter a messenger mindset. Rather than establishing a clear goal and aiming to persuade our audience, we set out to inform, to update, to share. On this path, we end our… Continue Reading

Don’t Be Afraid to Go to the Blackboard

Today’s post is an add-on to our post earlier this week about the importance of bringing empathy to your work. Public speaking is a big — in some cases, debilitating — fear in many people. In most cases we see, that fear stems from being called out, challenged… or, just plain wrong… in front of… Continue Reading

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