Category Archives: Followership

How to Gain Mindshare in 2017

Getting people to pay attention anymore is difficult. We have to work harder than ever to get people to listen and gain mindshare. These 5 tips may help.

It’s hard to get people to pay attention any more. A lot of people believe that attention spans are shrinking. But regardless whether they are or not, here is an undeniable fact: there is exponentially more competition for mindshare and attention than ever before. So the net effect is the same — because there is so much more competition for your audience’s attention, we have to work harder than ever to get people to listen and stay tuned.

Here are a few thoughts to help with that in 2017:

1. Understand your readers/listeners. Know your audience. Figure out who they are and what they care about. You’ll be much more likely to get and keep their attention.

2. Communicate things of value. Don’t make it about you and what you want/think/need. Make sure you understand what the readers will care about, and write about things that will be interesting and helpful to them. That doesn’t mean that you can’t try to jar them with something outside of the box, and bring something they have never thought of before. of course you can, and you should. Just make sure you are communicating value, all the time.

3. Make it quick. Occasionally people will consume longer form writing, but the vast majority of your audience (especially a business audience) can consume information quickly. And most of them have too little time and too much to do. So get to the point!

4. Make it a conversation. Great communication, written or spoken, is a two-way street. Think about dialogue. Don’t speak AT your audience. Speak WITH your audience.

5. Tackle big ideas. Sometimes the big idea is the simplest thing. But make sure your communication hits on new ways to think or do things, and (connecting back to point #2) give you audience something to think about that will be valuable to them.

Have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com

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You Can Tell A Person’s Real Character By…

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Expand Your World View, and Understand Your Colleagues

My family and I recently returned from a short trip to Mexico. We have visited family there several times with our son over the last six years, and this was the first plane trip for our infant daughter. Traveling with young kids can be a real challenge, no matter how hard you try to organize… Continue Reading

Can You Make it Simpler, Daddy?

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What Happens When Politicians Forget to Be Leaders?

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At The Latimer Group, we often say, “No one leads all the time.” Part of being a good teammate – and a good leader – is knowing how to also be a good follower. True, followership isn’t always fun; it’s not always sexy. The credit often goes to the person in the lead. But good… Continue Reading

How to Ask the Hard Questions and Be “Realistically Positive”

So much of the psychology of our business culture is about teams, working together, looking for the “win-win” scenario… and that’s all good. Those are good things to work towards. But can we try hard to create a collaborative environment, and still handle the hard and uncomfortable questions and issues? I hope so, because it’s… Continue Reading

What Kind of Teammate are You?

One of the themes that comes up in all of our leadership communication workshops is the concept of “how to be a good teammate.” People always seem interested in the steps towards being a better leader and a better teammate. First do this… then do this… then do this… People like specific steps, and information… Continue Reading

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