Category Archives: Fingerprints

Exploring Your Personal Brand

Exploring your personal brand helps you identify your strengths and your unique contribution to your organization.

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group.

Last week I had the pleasure of teaching personal branding at a Women’s Leadership Conference for one of our clients. It was an incredible event—women from across the country gathered to share experiences and learn together at an annual retreat. Like the sun rising over the horizon and reflecting on the Atlantic, this workshop gave us time to reflect on ourselves.

Personal Branding is an introspective process that challenges people to explore their unique strengths and the impression that they leave on every interaction. During this conference, we had intense sessions; short in duration, but not in substance. The room was abuzz in conversation as women eagerly discussed their personal brands with long-time colleagues, business acquaintances and new friends. The enthusiasm and the open, honest discussions that took place throughout the day were inspiring.

At the end of the day, one participant stood up and shared her story.

“When you explore your personal brand, you begin to learn what’s important to you, and what your passion is,” she began. “Once you find it, you’ll know.  And there’s no stopping you when you discover it. You’ll want to share your story with everyone you meet. Don’t stop searching until you’ve found your passion. Show your brand, share your story. Empower the people around you.”

When you dedicate time to your personal brand you’ll find confidence. When you show congruence between who you are and what you do, it is empowering. At The Latimer Group, we coach our clients to communicate authentically. When you show your brand and share your story, you’re doing just that. As the evangelist of your own brand, you’re aligning your passions with your position and promoting yourself. Demonstrating your personal brand helps you differentiate yourself and ensures you’re recognized for your unique contribution to the organization. Think about the impression you leave on every interaction. Do you reflect who you are?

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at

The 3 Levels of Verbal Delivery

There are lots of ways to think about how we speak, and the way we deliver our message in the workplace. There is no one single standard for what is required and what is considered “great.” Authenticity always needs to rule the day, and we all need to have the confidence to speak in our… Continue Reading

What Are They Saying About You When You Leave the Room?

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group. That’s the question we posed in a two-day personal branding workshop we taught last week. Everyone has a personal brand, whether they acknowledge it or not. At The Latimer Group we describe personal brand as Fingerprints. Everyone leaves an impression on the… Continue Reading

Things People Never Say, Part 2

We just concluded a long stretch of workshops with several clients, and regardless of company or industry, a few things remain intensely clear to us. You’ll never regret clarity and simplicity in your communication. People will never tell you “that was too clear,” or “you got to the point too quickly,” or “your message was… Continue Reading

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