Author Archives: thelatimergroup

Video: Using Leverage to Persuade and Sell

Did you know that a simple lesson from your high school physics class can help you be a more powerful communicator? The Leverage metaphor is one of our core concepts at The Latimer Group, one we use every day, not just in our client workshops, but in our own communication, as well. It’s a pretty simple tactic, yet one that’s critical to helping you communicate at the highest level.

Leverage can help you more easily move an otherwise immovable object. And you can use that same concept of Leverage to move your audience to action. By changing the three variables of a lever — the fulcrum, lever, and weight — you can make it easier or harder to move your audience to act on your message.

This video will show you how to apply the concept of leverage to your business communication to help you sell more, build consensus around an idea, and communicate more effectively in the workplace.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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Communication Leadership: Make the Message

Communication Leadership: Make the Message

Originally published with the Forbes Coaches Council at Forbes.com August 8, 2017 What’s the first step in crafting a persuasive presentation? For many people, the agony of the blank page sends them straight to the slide deck. Maybe you have a template to work with, maybe you can pull up some visually interesting data, maybe you… Continue Reading

Leadership Tips: Practice What You Preach

Leadership Tips: Practice What You Preach

We get inquiries all the time from managers, directors and organizational leaders about a need for communication training for their teams. And in nearly every conversation, the leader is very clear about the needs and weaknesses of his or her team. Then, when we actually conduct the training, and once the participants get comfortable enough… Continue Reading

Video: Are You an Executive Level Communicator?

In our workshops at The Latimer Group, we don’t just assess whether your communication skills are “good” vs. “bad.” There are varying levels of good communication, and as we become more aware of our audience, and more honed in on our message, we progress from Professional Level Communication to Leadership Level to Executive Level. In… Continue Reading

Communication Leadership: Learning To Assess

Originally published with the Forbes Coaches Council at Forbes.com July 25, 2017 For years, I’ve been intimately involved in the process of training Olympic-level athletes for the U.S. Olympic Sailing Program, both as an athlete myself and eventually as Chairman and Team Leader for all of U.S. Olympic Sailing. At that level of competition, there… Continue Reading

Expand Your Leadership Vocabulary

While Dean enjoys a little vacation time with his family, we’ll revisit some of The Latimer Group’s most popular posts. This is a great one for #LeadershipMonday. Hope it’s a great week. ~The Latimer Group I came across something worth sharing with you, that I think will help you refine your leadership vocabulary. If you… Continue Reading

Communication Leadership: The Four Areas Of Awareness

Originally published with the Forbes Coaches Council at Forbes.com July 11, 2017 In goal-oriented communication, few things are more important than creating a sense of connection between yourself and the person you are speaking to. When you are in the audience, what type of speaker captures your attention more: the one who speaks to your concerns,… Continue Reading

Robin Williams, Depression and Friendship: Three Years Later

It has been three years since Robin Williams passed away, and we wrote this post right after he died. What we wrote then is just as true and valid today…  perhaps more so. Great communication in the workplace is about more than clarity, brevity, etc… things we write about all the time. Great communication in… Continue Reading

4 Communication Missteps Men Make in the Workplace

Earlier today, I had a LinkedIn conversation with a good friend named Bryan, who also happens to be a member of Latimer’s Board of Advisors. Bryan had read a recent blog post of ours about the language mistakes some women make in the workplace. And Bryan’s request and challenge to me was now to write… Continue Reading

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The Latimer Group, LLC
350 Center Place
Suite 106
Wallingford, CT 06492
Phone: 203.265.4344
Email: info@thelatimergroup.com